The Spa at Auberge Du Soleil

Rutherford, California
7,000 ft2 (interior)
Scope of Services
  • Concept
  • Planning
  • Design Support
  • Product Development
  • Menu Design
  • Pre-Opening
  • Marketing
  • Launch

For Auberge Resort’s original flagship property, Napa Valley’s most storied and exclusive small luxury resort, reinventing the spa experience was key to this fledgling brand’s DNA.

The traditional planning playbook was thrown out the window: instead of corridors, we interconnected pavilions with seamless indoor and outdoor spaces that highlight the sweeping views over the valley and celebrate the healing power of nature.  Intimacy, privacy, and personalization are the touchstones of the timeless wellness experience that permeates the entire property.

A similar sensibility shaped the deliberately streamlined menu, at a time when ‘more is more’ typified the traditional approach to menu design. In place of redundant offerings with generic product pairings that had a minimal sense of place, we highlighted distinctive and layered treatment rituals using locally sourced ingredients that unleash the pleasure of well-being.


  • Forbes Four Star Spa Awards 2024
  • U.S. News & World Report Hotel Rankings 2024
  • Travel + Leisure ‘World’s Best’ Awards 2022