Who We Are

Deliberately boutique,
our accomplished leadership team represents the best in
the spa business, with over 100 years of collective industry experience, geographic diversity, and global perspective.

Our Story

Founded in 2010 by industry visionary Tracy Lee, TLEE Spas + Wellness began as a one-woman consultancy with a mission to redefine wellness within hospitality and real estate. Since then, the firm has evolved into an internationally recognized firm with a portfolio spanning more than 70 projects worldwide and a growing global presence.

As part of our ethos, we deliver equal parts inspiration and intelligence to create leading-edge wellness experiences that align with brand positioning, business objectives, and target audiences.

Tracy currently sits on TLEE’s advisory board, helping support the company’s overall vision and creative direction.

Jeanine Cliffe, President + Managing Director

Specialty: Immersive Wellness Experiences + Energetic Grid Worker

Jeanine joins TLEE Spas following more than two decades in luxury hospitality and wellness, where she built a globally respected career at the intersection of intuitive vision, commercial strategy, and experiential design. Over more than twenty years in senior global roles, she represented over 150+ Four Seasons Hotels and Resorts properties worldwide, managing top producing accounts, deepening client relationships and curating experiences that resonate deeply with guests while driving measurable business results.

Renowned for her ability to sense emerging shifts in guest expectations, Jeanine brings a highly intuitive approach to experience strategy—seeing not only what spaces are, but what they are meant to become. Her work spans the conception and curation of immersive hotel experiences, from large-scale global activations to intimate, retreat-style programs, each designed to evoke emotional connection, presence, and meaning. She is especially adept at aligning place, narrative, and service design to create environments that feel both aspirational and authentic.

At TLEE Spas, Jeanine leads strategic vision and growth across the firm’s portfolio, guiding projects from early conceptual direction through execution. Her deep fluency in wellness-driven hospitality allows her to shape spaces and programs that support transformation, longevity, and human connection—while remaining grounded in the realities of hotel operations and ownership objectives.

Parallel to her corporate career, Jeanine is a trained mindful health and wellness practitioner and retreat facilitator; with experience in somatic healing, channeled visualization, and energy healing.

Caline Assilian, Vice President

Speciality: Operations + Financial Analysis

With over two decades of experience in the wellness industry in a wide variety of roles, Caline provides a depth of knowledge on both the business and the technical side of wellness. Caline started her personal and professional journey through the world of traditional Chinese medicine; in which she holds a Doctoral degree along with her Bachelor of Business Administration. Her extensive experience gives a unique perspective on the fusion of business with a deeper level of wellness.

Caline has worked with numerous spa and hotel properties across the world, collaborating with brands such as Aman, Exhale, and Ritz-Carlton, and her extensive experience covers business development, operations, property management, quality control, pre-opening, concept and design, marketing, and financial analysis.

As an advocate for the improvement of both people and the planet, Caline has previously served as a Board Member for the Green Spa Network, the Society for Orphaned Armenian Relief, and the Florida Spa Association.

A citizen of three countries and a travel enthusiast, Caline’s passionate about helping to create opportunities for better health across the globe. She’s a strong believer that you have to walk the talk and strives to live a balanced and harmonious lifestyle immersed in nature.

Ana Goldstein-Kogan, Senior Architect

Speciality: Architectural Wellness Design

With more than two decades of architectural leadership, Ana Goldstein-Kogan specializes in integrating wellness principles into luxury hospitality environments. Her work reflects a deep understanding of spatial experience, operational flow, and the nuanced demands of luxury. At TLEE Spas + Wellness, she leads spa and wellness design from concept through construction documentation, translating vision into meticulously crafted architectural drawings, plans, and details that define the highest standards of luxury hospitality.

Ana advises on materials, finishes, and sustainable practices, ensuring each project is both visually striking and technically precise, while enhancing guest experience through thoughtful wellness integration.

Before joining TLEE, Ana spent 12 years at Clodagh Design as Studio Director, overseeing global luxury residential and hospitality projects. At Clodagh, a pioneer in modern spa design, she helped define a holistic, nature-driven design language.

Ana holds a bachelor’s degree in architecture and fine arts from the Rhode Island School of Design. She is a registered architect and licensed through the National Council of Architectural Registration Board, fluent in Spanish, and deeply passionate about sustainability and wellness-centered design.

Catherine Stenberg, Manager

Speciality: Business Development, Client Relations + Marketing

After completing a double major in Psychology and Communications at Boston College, Catherine began her career with TLEE Spas + Wellness as a Marketing and Project Coordinator, following highly successful internships and part-time roles during her studies. In recognition of her contributions, she was promoted to Business Development and Client Relationships Manager, where she now plays a pivotal role in cultivating partnerships, driving growth, and ensuring the firm’s reputation for excellence is carried through every engagement.

Supplementing her academic background, Catherine holds a minor in Marketing from the renowned Carroll School of Management. She strategically applies this expertise to elevate TLEE Spas + Wellness to the forefront of the industry while maintaining the exceptional standards, innovation and successful track record established by her colleagues.

An avid athlete and outdoor enthusiast with an unwavering passion for expanding the boundaries of spa and advancing the cause of wellness for all, Catherine is dedicated to excelling TLEE Spas + Wellness to new heights within this rapidly evolving industry.

Brooke Azumi, Architectural Designer

Speciality: Wellness Design + Programming

With over 20 years of design experience focused within the luxury hospitality sector, encompassing diverse projects within North America and Asia, Brooke’s work deftly balances a keen appreciation for elegant guest experiences with efficient operational functionality

Born and raised on Oahu, she developed a deep curiosity for places far beyond the Hawaiian Islands which instilled a lifelong spirit of wanderlust that inspires and influences her design process to achieve a distinct sense of place with clear cultural context.

A graduate of the University of Hawaii School of Architecture, Brooke now resides in Seattle. She excels working in a collaborative team environment where ideas are shared and explored to deliver better design solutions than those originating from a single point of view.

From soaking in Japanese Onsen, to trekking in Nepal, or hiking in the Pacific Northwest, her love of travel leads to a keen sense of discovery that creates enriching experiential qualities infused throughout her work.

Diana Dina, Sustainability Transformation Leader

Speciality: Human-Centered Environmental Support

Diana joins TLEE as the Sustainability Transformation Lead, where she supports the integration of Human-Centered Environmental Design principles across wellness environments. A qualified architect in the UK and Romania, a Certified Passive House Consultant, and a member of the Urban Land Institute, Diana brings deep expertise in translating environmental ambition into design strategies that support the guest experience, place, and natural systems.

Before moving to the U.S., she led sustainability and regenerative design at the Stirling Prize–winning practice Haworth Tompkins in the UK, shaping firmwide strategy and advancing its commitment to low-impact, future-focused design. She is an active contributor to the profession, having founded the UK Heads of Sustainability group and supported key industry initiatives including the Architects Declare Practice Guide 2021 and the Regenerative Design Primer 2024.

With a deep commitment to wellness and wellbeing, Diana frequently lectures on sustainability in the built environment and has served as a juror for awards and biennials internationally, most recently the USGBC Local Market Leadership Awards – Carolinas 2024.

We are a boutique talent collective that is both creative and strategic. Guided by the adage of form and function and a commitment to collaboration, we develop adaptive and enduring spaces that are site-sensitive, brand-centric, and reflective of local context and culture.

Creativity: We take a fresh and forward-thinking approach to every project; recognizing that each destination requires a clear strategy reflective of its brand and location-specific variables.
Authenticity: Fueled by an innate sense of curiosity, we endeavor to understand the place, extract what is special and desirable about each location, and use this research to conceive unique wellness destinations.
Practicality + Performance: Our proposed solutions are rooted in reality: they are buildable, executable, and leverage the lessons learned from other projects. Our objective is to deliver inspiring spaces and transformative experiences that spark interest and attention, driving utilization and solid financial performance.
Collaboration + Relationships: Proactive and professional, our role is designed to enhance the development process through a functional, operational, and experiential lens, while facilitating informed decisions. Our knowledge and access to the industry’s leading brands, resources, and suppliers ensure that each project benefits from these strategic alliances.
Sustainability: We place a high priority on people and planet as expressed through the built environment, operational processes, and brand partnerships.

Our Founder

Known for blending strategic thinking, creative intuition, and operational expertise, Tracy built TLEE on a foundation of thoughtful leadership and innovation. Prior to founding TLEE, she spent 15 years as Principal and Vice President of Spa Design and Development at Auberge Resorts, where she helped shape the brand through award-winning spas and an industry-leading environmental stewardship program. As the wellness landscape has evolved, so has TLEE — growing into a multidisciplinary wellness advisory firm creating immersive experiences rooted in wellness, hospitality, sustainability, longevity, and human connection.

Simply stated, TLEE is the most talented consultancy team I know. They are the best in conceptual design, operating expertise and dedication to creating truly exceptional spa experiences. The team values and integrity are second to none. TLEE is the reason Auberge Resorts has been recognized internationally as one of the top spa hotel brands in the world.

Mark Harmon
Founder, Auberge Resorts

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