Our second overseas assignment for The EDITION brand brought us into new territory: where social customs required a radical rethink of the traditional spa experience.
In place of co-ed environments and traditional facility features, we devised a modular layout that included personal changing cabins and private resting areas for each guest. Fully self-contained spa suites further raise the bar on personalized luxury, with lounge spaces and distinctive amenity features reflecting the local milieu.
The arrival experience for each gender is equally considered: women enter the spa through a specialty retail environment, while men transition through a speakeasy-style gentleman’s club replete with barber stations for classic services and quick fixes. Highlighting the female zone of a full-service salon adjoins the sunlight lounge, providing an adaptable venue for special events, pop-ups, and social gatherings.
Service offerings blend modern interpretations of traditional Middle Eastern personal care rituals with timeless treatment philosophies and emerging trends in healing arts and personal care, with a distinctive selection of premium international and regional brands.