WHAT WE DO
Our approach to designing and developing a spa is infused with a variety of ingredients.
RESEARCH
We endeavor to understand the place, to extract what is special, unique and desirable about each location and destination.
PROFITABILITY
We respect and acknowledge the financial goals of our clients. We work together to create a balanced experience to optimize both creativity and profitability.
DIFFERENTIATION
We are drawn to the challenges and opportunities associated with projects that aspire to set themselves apart, raise the bar and make a lasting impact by surpassing preconceptions and predictability.
RELATIONSHIPS
As with everything in life, relationships matter. Our access and connections to the industry’s leading resources and suppliers ensure that each and every project benefits from these alliances.
PRACTICALITY
Our proposed solutions are rooted in reality and practical experience. They are build-able, executable, and leverage the lessons learned from other projects.
OPERATIONS
People and process are the essence of this industry. We create solid operating models that translate a complex set of functions into something enlightened, efficient and seemingly effortless.
AUTHENTICITY
Spa enthusiasts, sophisticated travelers, and top tier customers and clients are smart…therefore gimmicks, superficiality, and passing trends are never part of the equation.
COLLABORATION
Proactive and professional, we adapt to the realities and opportunities of each project team to guide a seamless blend of inspired form, flexible function and solid performance.
OUR SERVICES
CONCEPT & IDENTITY
As wellness continues its ascension into hospitality and consumer consciousness, how we collectively think about spa continues to evolve and expand.
Both a clear vision and powerful story are necessary to articulate an identity, positioning and defining characteristics that guide the collective vision and resonate with guests.
Fueled by an innate sense of curiosity we endeavor to understand the place, to extract what is special and desirable about each location and use this research to conceive unique wellness destinations.
- Market research
- Local & cultural context
- Key themes & differentiators
- Signature facility features
- Guest flow narrative
- Menu architecture
- Brand partnerships
DESIGN DEVELOPMENT
Interfacing with the entire design and development team, our role is designed to enhance the development process through a functional and operational lens, while facilitating informed decisions about the overall scope, size, and signature features of the spa.
Guided by a commitment to collaboration, our proposed solutions are rooted in reality: they are buildable, executable and leverage the lessons learned from other projects.
- Site analysis
- Facility program
- Functional design brief
- Equipment specifications
- Plan review and markups
- Millwork coordination
- VE recommendations
PROGRAMMING & MENU
We specialize in creating distinctive and multidimensional service offerings that combine timeless therapeutic modalities with the latest know-how, emerging trends and leading-edge technology.
Encompassing both 3rd party brand partners and signature services unique to the property, each menu is a custom creation. Our knowledge and access to the industry’s leading brands, resources and suppliers ensure that each and every project benefits from these strategic alliances.
- Strategic brand partnerships
- Signature services
- Costing and pricing
- Treatment protocols
- Menu copy
- Equipment and operating supplies
- Specialty training
RETAIL & PRODUCT DEVELOPMENT
Generating high-margin revenue opportunities, a distinct and compelling retail strategy also delivers a richer guest experience and more tangible brand identity.
In addition to assembling a robust portfolio of 3rd party brands, we specialize in turnkey development of a signature assortment of private label products across amenity, retail and professional categories.
- Brand assortment
- Vendor negotiations
- Purchasing support
- Consolidated retail matrix
- Proprietary product development
- Packaging
- Branding and copy
PRE-OPENING & IMPLEMENTATION
As former operators we are grounded in the functional realities of the industry, translating a complex system of people and process into a robust business model and seamless spa experience.
Our role is designed to enhance the development process through a functional and operational lens, bridging the gap between development and operational teams and bringing the best value to owner and operator alike.
- Pro forma analysis
- Critical path
- Preopening budget
- OS&E specifications
- Purchasing support
- Staffing & training support
- Onsite implementation
MARKETING REINFORCEMENT
Throughout our history of creating world-class spas, we have been recognized by accolades, awards and consistent media attention for capturing authentic attributes that resonate with guests to drive awareness and patronage as they are introduced to market.
To provide seamless and knowledgeable promotion, we support both the brand and the local property’s marketing resources develop effective communications strategy and materials that fully convey the spa’s defining characteristics and differentiation.
- Spa fact sheet
- Press materials
- Branding support
- Collateral review
- PR strategy
- Media interviews
- FAM trips
OPERATIONAL MENTORSHIP
As the wellness economy continues to evolve and expand, so should existing entities. In many cases, it provides an opportunity to build upon successful aspects of the business. Informed observation and close collaboration with relevant participants result in a strategic road map for enlightened evolution and a better bottom line.
- Concept & Positioning
- Branding
- Financial analysis
- Service offerings
- Retail
- Operational efficiencies
- Staffing
RESIDENTIAL SERVICES
As the wellness movement continues to accelerate, luxury consumers are rethinking their home environments to satisfy their specific wellness needs and lifestyle.
Leveraging the insights and expertise gained from 20 plus years of developing award-winning wellness environments in the luxury hospitality space, we have expanded our focus into residential settings.
Spanning fitness and movement, heat and water experiences, treatment & grooming and rest & recovery spaces; TLEE Spas provides seamless collaboration with design entities to create exceptional personal wellness experiences with timeless value.
- Facility Planning and Design Support
- Equipment Specifications
- Curation: Personal Care Products, Spa Accessories and Linens
- Talent Scouting: Trainers, Therapists and Healing Arts Practitioners